A game-changing approach to market research for pricing 

Set the right price,
every time.

What if you, without any costly market or AB testing:

  • Can pinpoint the optimal price for your products or services?
  • Can identify the profile of your most desirable customers?
  • Can discover the most effective marketing messages?
  • Can understand the features and benefits that support higher sales at higher prices?

At Atenga Insights, we deliver this to you.

What our customers say:

  • “With a new product category launch imminent, Atenga Insights told us how to price the entire family of products for maximum profitability and provided solid insights on where to focus our marketing, even outside our normal core market.”

    Dave Smidebush VP of Direct Sales and Marketing, ESCORT Inc.
  • “The project gave us the hard data we needed to bundle our new products along the lines of our customers' purchase preferences and willingness to pay.”

    Alison Copus VP Marketing, Trip Advisor Business Listings
  • “Atenga Insights have provided us with precise suggestions on how we can use pricing to increase both revenue and profitability. The report provided pinpointed the crucial points in a simple and clear way. "

    Robert Nordström Product Manager, Telge Energi
  • “Our revenue for the first 4 months was up 86%. Our new accounts are up 38%. Atenga Insights was a big help!”

    Russ Stinehour CEO & President, DigitalChalk
  • “I’ve made good decisions and I’ve made bad decisions, but hiring Atenga was one of the all-time great decisions I have made. ”

    Keith Marshall CEO, Proficient Audio Systems

Maximize your sales and profits with a deep and detailed understanding of who your best customers are, what they want to buy, and why they want to buy it.


What you get:

Precise and actionable insights.
You will know how future demand for a product or a service is affected by the price you charge; understand the price different customer profiles are willing to pay; understand how different features and messages increased or degreses the price you can charge. You will know the price that will generate the highest sales and profits for your business.


Quick and outstanding value.
Precise and actionable recommendations in a few weeks and at a fraction of traditional industry rates. ROI is quick too – typically only a few weeks!


Customer success stories

Trusted by over 600 customers globally

Hundreds of SMEs and major global companies have already selected us to help them with pricing and improve their profitability. 

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