WHAT OUR CLIENTS ARE SAYING ABOUT US


The Atenga project gave us a clear direction and it provided us with the hard data we needed to bundle our new  products along the lines of customers' purchase preferences and willingness to pay

Alison Copus
VP Marketing
Trip Advisor Business Listings

 
TripAdvisor is the largest travel related website in the world.

TripAdvisor is the largest travel related website in the world.

 
 

Not only was Atenga able to provide specific recommendations on pricing, but also the most efficient way to differentiate ourselves in a commodity market to gain pricing power.

Peter Rank Schrøder
Chief Executive Officer

 
 
 

The level of insight into our market Atenga produced was amazing, as was the level of detailed practical advice on messaging, marketing and pricing. I highly recommend Atenga.

Jesper Mangunsson
CEO, Les Mills America

 
Les Mills is the worlds largest provider of fitness and exercise programs.

Les Mills is the worlds largest provider of fitness and exercise programs.

 
 

With a new product category launch imminent, Atenga provided solid advice on where to focus our marketing, even outside our normal core market, and how to price the entire family of products for maximum
profitability.

Dave Smidebush
VP of Direct Sales, Customer Service and Marketing
ESCORT, Inc.

 
ESCORT Inc is the market leader radar and laser detectors and other in-car electronics.

ESCORT Inc is the market leader radar and laser detectors and other in-car electronics.

 
 

Atenga's comprehensive analysis provided hard data that enabled us to make confident decisions. Furthermore, their assistance made the rollout of the new pricing plans in several countries both smooth and successful.  I highly recommend their services.

Ivan Misner, Ph.D.
Founder & Chairman
Business Network International (BNI)

 
BNI is the most popular networking organization in the world, with more than 160,000 members globally.

BNI is the most popular networking organization in the world, with more than 160,000 members globally.

 
 

Our revenue for the first 4 months of 2012 is up 86%. Our new accounts are up 38%. You were a big help!

Russ Stinehour
CEO & President
DigitalChalk

 
Digital Chalk is the market leading SAAS platform for educational video content and curriculum. 

Digital Chalk is the market leading SAAS platform for educational video content and curriculum. 

 
 

With a major product launch on the horizon, Vitech engaged Atenga to help build a solid pricing strategy in place of our legacy 'gut feel' price list...

Atenga developed a detailed roadmap to assist us as we move forward. Their research and recommendations went far beyond what we expected, providing critical insight into not only pricing strategy but messaging, sales, and product strategy as well. These, together with training and implementation support, have been critical to our successful product launch and our corporate growth.

David Long
Founder and President
Vitech Corporation

 
Vitech Corporation is the market leader in software to manage complex projects

Vitech Corporation is the market leader in software to manage complex projects

 
 

Atenga provided D'Addario with critical market data regarding pricing practices and positioning possibilities.  The research produced findings that have given us confidence in making adjustments, in order to maximize profitability. The information provided by Atenga also impacted our product development strategies, providing us courage to move up the "good-better-best" ladder.  Thank you Atenga.

David Via
VP Sales
D'Addario and Company

 
Daddario is the market leader in guitar strings, reeds for wind instruments and other musical instrument accessories.

Daddario is the market leader in guitar strings, reeds for wind instruments and other musical instrument accessories.

 
 

We received price increases from our OEM suppliers and needed to pass them along.  We are in a highly competitive industry, and, in this economic climate, we were concerned that a price increase would seriously affect our business. Our objective was to resolve our internal margin issue, mitigate any negative pushback from our accounts and keep from losing market share.

Because of Atenga, I am happy to say that not only did we cover the cost increases from our OEM suppliers, in addition, our gross margin is up three points.

Keith Marshall
President
Proficient Audio

 
Proficient Audio is a brand under Speakercraft, the market leader in in-wall and in-ceiling speakers for full-house audio installations.

Proficient Audio is a brand under Speakercraft, the market leader in in-wall and in-ceiling speakers for full-house audio installations.

 
 

Not only was Atenga able to answer our most pressing pricing questions, but they also helped us strategically focus as a University on what was most important for the long term fiscal health of our school. I highly recommend using Atenga to anyone serious about price optimization.

Joel Recznik
Vice President of Enrollment
Franciscan University

 
Franciscan University is a small, but highly regarded, university where the superior education is surrounded by the Catholic faith. 

Franciscan University is a small, but highly regarded, university where the superior education is surrounded by the Catholic faith. 

 
 

In our unusual commodity and co-opetion marketplace, Atenga was able to show how we can price, sell and market our services so that we both get the maximum benefit to ourselves and from our competitive partners.

Suzie Mikelian
Executive Director
CGA Canada

 
CGA Canada is the predominate certification organization for accountants.

CGA Canada is the predominate certification organization for accountants.