Learn How To Accelerate Sales by Pricing Right!

Join our free webinar on Thursday March 30 at 10am Pacific, 1pm Eastern.

The webinar will be recorded and will be available to those who register to attend. 

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Pricing Is Always A Dilemma

Set prices too high and lose customers, set prices too low and lose profitability, but in this webinar you will learn how to set your prices right, to increase both sales and profits


Per Sjofors, Atenga Founder and CEO

Per Sjofors, Atenga Founder and CEO

Atenga’s founder and CEO, Per Sjofors, describes in the webinar:

  • There is a common misconception lowering price always increase sales
  • The folly of believing traditional demand curves
  • The psychology of pricing and how you use it to increase sales
  • How segmentation allow increase sales at higher prices
  • How value messages allow increase sales at higher prices
  • Periodically change prices to maximize profits
Would you also like a FREE assessment of your pricing practice and strategy? A $685 value.

In a hurry? Schedule a free assessment of your pricing process, practice and strategy here: https://calendly.com/atenga


 

What Our Clients Are Saying About Us


  • The Atenga project gave us a clear direction and it provided us with the hard data we needed to bundle our new products along the lines of customers' purchase preferences and willingness to pay
    — Alison Copus
    VP Marketing
    Trip Advisor Business Listings
  • Not only was Atenga able to provide specific recommendations on pricing, but also the most efficient way to differentiate ourselves in a commodity market to gain pricing power.
    — Peter Rank Schrøder
    Chief Executive Officer
  • The level of insight into our market Atenga produced was amazing, as was the level of detailed practical advice on messaging, marketing and pricing. I highly recommend Atenga.
    — Jesper Mangunsson
    CEO, Les Mills America
  • With a new product category launch imminent, Atenga provided solid advice on where to focus our marketing, even outside our normal core market, and how to price the entire family of products for maximum profitability.
    — Dave Smidebush
    VP of Direct Sales, Customer Service and Marketing
    ESCORT, Inc.
 

The bottom line is that pricing is difficult without a strategy

Sure, it's possible to find the "right price" for your products or services through "trial and error". However, this can take countless years of testing. And even with the trial and error approach, your pricing will most likely still end up being wrong. The reason is because by the time you think you have everything figured out, the marketing conditions will have most likely changed, making all your work a big waste of time and money.
Let me ask you:

Can your business really afford investing countless hours and money finding the "right price" the hard way?

Does your business have the luxury of loosing revenue while it tries to "figure out" all the complexities of an effective pricing strategy?

Do you really want to risk letting your competitors figure out a pricing strategy that allows them to dominate the market?

If the answer is "No" let us help you. Get our pricing roadmap below so that you can discover the steps to "pricing right" that Atenga has spent over 20 years testing and refining by clicking the button below.