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Atenga’s research capabilities provide a level of granularity that arm’s its clients with confidence and certainty when introducing new products to the market or optimizing pricing and marketing strategies of current product/service offerings. 

Our primary research methods are multi faceted and dive deeper than most.  We utilize a combination of online surveys as well as interviews of current customers, lost prospects, business contacts and those that meet a similar profile.  Atenga augments the base of contacts with its own database of contacts and strives to achieve statistical significance of 95% or greater in its results.

Our research practice can help those who:

  • Are launching a new Product or Service
  • Want to optimize existing product/service pricing
  • Want to discover new market segments
  • Want to gain competitive intelligence
  • Want to understand the value perception of its buyers
  • Want to understand the Purchase drivers of its products/services
  • Want to understand optimum marketing and messaging

To learn how Atenga’s research can help you develop a new product/service strategy or to improve business results of an existing line, contact us.