|
| Quicklinks to our services: |
|
|
|
|
|
|
|
|
|
| |
|
| |
| |
 |
| |
Info@atenga.com or 888-280-8251
to learn more and get our white paper
on value optimized pricing. |
|
| |
|
| |
|
|
 |
|
| Six Steps to Higher Profits™ |
Six Steps to Higher Profits™ is a complete Value Optimized Price Consulting project. It provides a sound base of hard data and important conclusions and prescriptives design to assess and improve your company’s price setting and realization policies. In addition, it tells you how you can use pricing strategies to position your company in your marketplace and for your customers, and how to increase your profits. more > |
| |
| Opportunity Review* |
The Opportunity Review* works with your management team to document and analyze your current resources, strategy, processes and tactics for pricing. The Opportunity Review consists of an evaluation of your data and information technology resources for price optimization, documentation of your pricing policies and processes, definition of your core capabilities, analysis of your price strategies, benchmarking of the sales and marketing processes, and evaluation of growth barriers. The Opportunity Review tells you whether price optimization will improve business performance, the areas to focus on, and the likely results. more > |
| |
| Value Optimized Price Strategy™* |
The Value Optimized Price Strategy™* defines how a company and its products are perceived in the market, and how its perceived competitive advantage can be used to optimize prices for increased profits. Includes recommendations for improved price realization. more >
|
| |
| Perception Audit™* |
The Perception Audit™* builds a strong information base: how your company, products, services and brand are perceived in your marketplace. It enables you to assess how well your marketing processes and messages resonate with your customers, and how your customers perceive your company as compared with the competition in your marketplace. It consists of a customized Perception Benchmark questionnaire, external baseline, analysis of findings, and a formal presentation of findings. more> |
| |
| Word Map* |
The Word Map* compiles the words used in your marketplace to describe you, your competitors, your product attributes and features, and values. The word map will sharpen and inform your marketing and sales communications. more> |
| |
*Included in Six Steps to Higher Profits |
| |
| Market Plan |
The Market Plan. The Atenga Market Plan leverages the Perception Audit and the Value Optimized Pricing Study to produce a roadmap for marketing success, describing how your company can use its customers’ perception of value to create profitable market segments, defend its competitive position, expand its marketplace and improve its contribution margin and business performance. more> |
| |
| Your Customer R.O.I. Model |
Your Customer R.O.I. Model. As a sale tool, the R.O.I. model is unparalleled. It enables your sales team to engage with your customer in useful ways to focus on, investigate, document and highlight the processes you impact and the beneficial changes your products or services will deliver. When the results are tabulated and presented, they will be indisputable, since they reflect the customer’s own performance numbers. Atenga builds custom R.O.I.-based sales tools and models for selected companies. more> |
| |
| Pricing Round Table |
The Atenga Round Table is a custom half-day seminar conducted with your management team. It will introduce the team to pricing strategies, and inspire them to evaluate what improved pricing strategies can bring to your organization. It will uncover opportunities for pricing improvement, and educate the team on how to evaluate and leverage them. After the Round Table, participants will have a greater knowledge and understanding of the basic concepts of Pricing, and a list of identified opportunities that can impact the company’s bottom line. more>
|
|
|
