Pricing Strategies
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FOR IMMEDIATE RELEASE

Contact:

Matt Brown
Public Relations, Director
Atenga, inc.
Phone: (888) 280 - 8251 ext: 4

June 8th, 2009

Is your price right?

Pricing experts at Atenga give away the secrets of new product pricing in a free webinar this Friday.

Westlake, CA - Atenga Inc., Between 80% and 95% of new product launches fail annually. More than 45 percent of those failures are due to avoidable mistakes in pricing.

On Friday, June 12, Atenga will detail the steps that must be taken to ensure a new product is successful launched at the right price. Attendees are guaranteed to find this presentation packed with value and secrets never taught in business school.

The webinar, "The Challenge of New Product Pricing - A step-by-step Guide", will take place for free this Friday, June 12, at 3PM EST (NOON PST) and will last for approximately 45 minutes.

The presentation will cover:

  • Real life examples of successful and unsuccessful new product pricing strategies
  • The importance of knowing Price elasticity, demand curve, revenue curve and profit curve.
  • The use of behavioral segmentation in setting the optimal price
  • The science behind best-practice pricing
  • And more…

Attendees will learn:

  • How to leverage the iron law of pricing
  • How a data driven pricing approach provides strategic and tactical
  • How to predict your competitors’ reactions to your price changes
  • How to avoid hitting the “price wall”
  • And more…

Seating is limited, register here:
http://atenga.com/pricing-education_webinar-series-registration.php

A recording of the webinar will be made available for all registrants.

This webinar is part of Atenga's Best Practice Pricing webinar series, an ongoing effort to educate the business community on the methods, power and tactics of best-practice pricing. More information on this effort can be found at www.atenga.com.



ABOUT ATENGA, INC.
Atenga, Inc. (http://www.atenga.com/) is the nation’s leading pricing strategy authority providing services to commercial and industrial firms worldwide. The company’s mission is to improve clients’ profits by optimizing prices and improving price realization techniques. Atenga provides price training, targeted market research, and price optimization services to enable its clients to leverage their customers’ to discover, document, and leverage their customers’ perception of value in their marketplaces. Atenga is a privately-held company headquartered in Westlake Village, CA.

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