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FOR IMMEDIATE RELEASE
Contact: |
Matt
Brown
Public Relations, Director
Atenga, inc.
Phone: (888) 280 - 8251 ext: 4 |
Tuesday, August 12, 2008
Pricing Expert Launches Blog to Comment on News Stories
Posts include "The $300,000 Watch That Doesn't Tell Time" and "Yield Management System Crashes Ariline Industry"
Westlake Village, CA- Atenga is proud to announce that managing partner Per Sjofors has launched his very own pricing blog where he will be regularly commenting on news stories that have relevance to good pricing practice, as well ascompanies who excel and companies that don't.
His first post, "The $300,000 Watch That Doesn't Tell Time", comments on the Swiss $300,000 watch that sold out in less than 24 hours. Read this article to find why Per thinks the price was too low and that the company missed out on hundreds of thousands of dollars.
The second post, "Yield Management System Crashes Airline Industry", takes a hard look at how the airline industry went wrong and how your company can avoid making the same mistake.
Here is the link: http://bestpracticepricing.blogspot.com
We encourage media professionals to subscribe to the blog and keep Per Sjofors in mind for comments on stories that could benefit from a pricing expert's opinion.
ABOUT ATENGA, INC.
Atenga, Inc. (http://www.atenga.com/) is the nation’s leading pricing strategy authority providing services to commercial and industrial firms worldwide. The company’s mission is to improve clients’ profits by optimizing prices and improving price realization techniques. Atenga provides price training, targeted market research, and price optimization services to enable its clients to leverage their customers’ to discover, document, and leverage their customers’ perception of value in their marketplaces. Atenga is a privately-held company headquartered in Westlake Village, CA.
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