Pricing Strategies
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FOR IMMEDIATE RELEASE

Contact:

Matt Brown
Public Relations, Director
Atenga, inc.
Phone: (888) 280 - 8251 ext: 4

June 11, 2008

Atenga Presents at 21st Annual PRICEX Conference

Westlake Village, CA -- PriceX is holding an event on pricing’s role in impacting today’s most critical corporate challenges. Per Sjofors will be presenting in the pre-conference seminar. During this Core-pricing symposium, he will be discussing the importance of price specific market research in good pricing practice.

About PRICEX:
The PriceX event’s purpose is to teach pricing fundamentals. It is the leading event for delivering Practitioner Focused Sessions. It is a leading society dedicated to pricing management. It was founded in 1984 and currently serves thousands of members.



ABOUT ATENGA, INC.
Atenga, Inc. (http://www.atenga.com/) is the nation’s leading pricing strategy authority providing services to commercial and industrial firms worldwide. The company’s mission is to improve clients’ profits by optimizing prices and improving price realization techniques. Atenga provides price training, targeted market research, and price optimization services to enable its clients to leverage their customers’ to discover, document, and leverage their customers’ perception of value in their marketplaces. Atenga is a privately-held company headquartered in Westlake Village, CA.

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