Atenga Moderates Professional Pricing Society's 19th Annual Spring Conference

Westlake Village, CA -- The first ever Price Optimization Software discussion panel will be moderated by Per Sjorfors.  This panel will allow both retailers and customers to discuss the most important issues that affect purchasing, installing, maintaining, and benefiting from Price Optimization Software. 

Topics being discussed will be:

• Does Price Optimization Software provide a real strategy advantage, or does the advantage come from the price process and discipline the software enforces?
• Why are the vendors reluctant to disclose “how” their software works?
• Are Price Optimization Software installations successful — and if not — why?
  

About Professional Pricing Society:
PPS is the world’s leading society dedicated to pricing management. It was founded in 1984 and currently serves thousands of members.

ABOUT ATENGA, INC.
Atenga, Inc. (http://www.atenga.com/) is the nation’s leading pricing strategy authority providing services to commercial and industrial firms worldwide. The company’s mission is to improve clients’ profits by optimizing prices and improving price realization techniques. Atenga provides price training, targeted market research, and price optimization services to enable its clients to leverage their customers’ to discover, document, and leverage their customers’ perception of value in their marketplaces. Atenga is a privately-held company headquartered in Westlake Village, CA.

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