Atenga Roundtable Seminar for a Vistage Group in the Inland Empire

Westlake Village, CA -- The Roundtable is a half-day seminar that will be held at a Vistage’s group facility in the inland empire for their management team. It will change the way their company thinks about and manages pricing. It will focus their management team on the opportunities in Strategic Pricing. Atenga will introduce the tools of price management, and describe examples of other companies’ experience with the process. The examples will be tailored to their sales and marketing challenges. Atenga begins with an introduction to price strategies. The introduction stresses that pricing is a business strategy in its own right, with objectives, resources, policies, milestones and tools. Some of the most successful companies of our times employ transparent pricing strategies designed to manage production, sales and product development. These companies enjoy superior growth rates and profitability.

Results From this Seminar: The Roundtable will help their management team make Pricing a top priority. It will enable the team to decide where to put pricing initiatives in their priority list. It will make the team more aware of pricing issues throughout their business day. Pricing initiatives could change list prices, sales force training, category management, price imaging projects, increased market segmentation and specialized services, packages and bundles for specific target markets. On average, price optimization yields a 25 – 60% improvement in a company’s profits.

About Vistage:
It is a leading chief executive organization based on revenue. Every month members meet in small groups to help one another make better decisions and achieve better results for their businesses. ’s leading society dedicated to pricing management. It was founded in 1984 and currently serves thousands of members.

ABOUT ATENGA, INC.
Atenga, Inc. (http://www.atenga.com/) is the nation’s leading pricing strategy authority providing services to commercial and industrial firms worldwide. The company’s mission is to improve clients’ profits by optimizing prices and improving price realization techniques. Atenga provides price training, targeted market research, and price optimization services to enable its clients to leverage their customers’ to discover, document, and leverage their customers’ perception of value in their marketplaces. Atenga is a privately-held company headquartered in Westlake Village, CA.

# # #