Fear Prevents Necessary Price Increases

Atenga offers intensive Price Training and Free Guide.

Westlake Village, CA -- Many companies are reluctant to raise prices for fear of losing customers and market share. With little to no experience in price increases, these companies are more comfortable accepting declining margins than directly confronting the unfamiliar issue.

However, Atenga’s new Price Increase Process offers companies a road map to a successful price increase; one that does not kill off clients or invite jabs from competitors.

“The Wal-Martization of American Business have lead to making price the dominant buying criterion, and many companies have lost the ability to manage and raise their prices,” Says Per Sjofors, Atenga’s Founder and Managing partner. “Our customers have asked us for help in preparing and training their sales forces to defend and support necessary price increases.”

Atenga’s Price Increase Process consists of detailed corporate analysis and customer analysis, and intensive sales training to help the company to sell its ‘value’ to customers rather than ‘price’. “People are willing to pay more money for higher value and a better-quality experience, if they know and understand what they are getting.” Says Sjofors, “And this has been overlooked by many companies, thanks Wal-Mart’s success.”

For a free copy of Atenga’s Guide to a Successful Price Increase, please contact info@atenga.com

ABOUT ATENGA, INC.
Atenga, Inc. (http://www.atenga.com/) is the nation’s leading pricing strategy authority providing services to commercial and industrial firms worldwide. The company’s mission is to improve clients’ profits by optimizing prices and improving price realization techniques. Atenga provides price training, targeted market research, and price optimization services to enable its clients to leverage their customers’ to discover, document, and leverage their customers’ perception of value in their marketplaces. Atenga is a privately-held company headquartered in Westlake Village, CA.

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