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FOR IMMEDIATE RELEASE

Contact:

Matt Brown
Public Relations, Director
Atenga, inc.
Phone: (888) 280 - 8251 ext: 4

May 30th, 2007

To End The Crisis in Pricing, Atenga’s Price Seminar Begins Nationwide Tour

 

Westlake Village, CA -- Atenga, the leaders in price optimization and strategic price consulting, announced today that the company will be bringing its Best Practice Price Seminars to six major cities around the country within the next few months. The first stop on their tour is on Thursday, May 31, 2007 in Los Angeles followed by seminars in San Jose, San Francisco, Atlanta, Chicago, New York, Boston and Washington D.C.

These Best Practice Price Seminars, which are offered for free, are two-hour informational workshops that will introduce executives, entrepreneurs and small business owners to the concepts and benefits of strategic pricing. It will cover the best practices and processes that companies should be using internally in order to define and capture the maximum of their customer’s willingness to pay and to ultimately, increase their bottom line. The seminar will also focus on the tools of price management and discuss some of the most common pricing mistakes companies continue to make.

“The vast majority of companies today choose to ignore pricing as a means to improve their profitability simply because they don’t know how to leverage it to achieve their goals,” explains Per Sjofors, Atenga’s Founder and Managing Partner. “A simple 1 or 2% change in price realization can produce enormous changes in profitability, yet it’s surprising that most companies would rather employ overly simplistic pricing methods, which just leaves money on the table. It is because of this, that we created these free seminars to help change the way executives and business owners think about the way they set and manage their pricing.”

Interested participants should contact info@atenga.com.

The dates for the upcoming seminars are as follows:

 
  May 31, 2007 Los Angeles, CA
  June 13, 2007 San Jose, CA
  June 14, 2007 San Francisco, CA
  June 19, 2007 Atlanta, GA
  June 20, 2007 Chicago, IL
  July 12, 2007 New York, NY
  July 17, 2007 Boston, MA
  July 19, 2007 Washington, DC


ABOUT ATENGA, INC.
Atenga, Inc. (http://www.atenga.com/) is the nation’s leading pricing strategy authority providing services to commercial and industrial firms worldwide. The company’s mission is to improve clients’ profits by optimizing prices and improving price realization techniques. Atenga provides price training, targeted market research, and price optimization services to enable its clients to leverage their customers’ to discover, document, and leverage their customers’ perception of value in their marketplaces. Atenga is a privately-held company headquartered in Westlake Village, CA.

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