Revenue Management Consultancy Atenga Announces New Services

Market Perception Metrics Improve Operational Efficiency

Westlake Village, CA -- Atenga Inc., the industry leader in price optimization services, today announced the availability of its Perception Benchmark™ and is Optimized Price Assessment services.

CEOs, CMOs and Marketing VPs need a quick, comprehensive, accurate and easy way to evaluate how their companies are perceived in the marketplace, and to ensure that their marketing mix is addressing the most pressing concerns of their customers. Atenga's Perception Benchmark™ process, using a combination of internet technology and the company's proprietary user survey methodologies, can help reveal whether a company's marketing efforts are operating at maximum efficiency.

Ben Brooks, CEO of launch customer Radio Informer/HotAC.com, praised the new service, saying "Atenga's Perception Benchmark helped us to better align our marketing and sales activities with our customers' value perceptions." Brooks continued, "Atenga's analysis and recommendations led to a direct increase in revenues, all of which fell directly to our bottom line.

Industry research has shown that only 10% of American companies have adopted pricing policies that are optimized to meet the perceptions of their customers. Atenga's Optimized Price Assessment provides CEOs, CMOs and CFOs with a direct assessment as to whether they belong to the exclusive 10% group, or whether they can substantially improve their business results by optimizing their prices. Per Sjofors, founder and CEO of Atenga, Inc., expanded on the new service, saying "There are only three variables that can determine a company's profits: costs, sales volume and price. Managers traditionally spend a considerable amount of time addressing the first two variables, while pricing rarely gets the focus it deserves. With our Optimized Price Assessment service, we can help define the opportunities that companies need to pursue by focusing on pricing issues."

ABOUT ATENGA, INC.
Atenga, Inc. (http://www.atenga.com/) is the nation’s leading pricing strategy authority providing services to commercial and industrial firms worldwide. The company’s mission is to improve clients’ profits by optimizing prices and improving price realization techniques. Atenga provides price training, targeted market research, and price optimization services to enable its clients to leverage their customers’ to discover, document, and leverage their customers’ perception of value in their marketplaces. Atenga is a privately-held company headquartered in Westlake Village, CA.

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