Atenga Inc.'s Perception Audit™ Shown To Be An Invaluable Tool for CEO's

Increased Knowledge Of How A Company Is Perceived In The Marketplace Improves Operational Efficiency

Westlake Village, CA -- Atenga Inc., an industry leader in price optimization services, today announced the availability of its Perception Audit, part of Atenga's Six Step Method to Improved Profits™.

"Our Perception Audit can help CEO's operate their companies much more efficiently," said Per Sjofors, Atenga's Managing Partner. "The Perception Audit provides a snapshot of how a company is perceived in its marketplace. Armed with this information, CEOs can run their companies better, with all departments operating in congruency--which ultimately leads to better business results," Sjofors continued.

The Perception Audit consists of two reports. The first component, the Perception Profile, benchmarks how a company is perceived vis-à-vis its competitors and confirms, or disconfirms, that its marketing programs are operating consistently and with the right messages. The second component, the Perception Gap Analysis, defines the differences in how a company perceives itself, versus how its customers perceive the company and its products.

Robert Haefliger, Partner and Sr. Principal Analyst remarked; "We typically find that there are substantial differences in how a company perceives itself compared with how its customers and channel partners perceive the company." Haefliger continued, "Since a company's self-perception drives many internal processes, including product development, marketing and pricing--an erroneous self-perception leads to a loss of focus, a reduction of operational efficiency and a lowering of its profitability. The Perception Audit helps a company to adjust its operations for maximum profitability."

ABOUT ATENGA, INC.
Atenga, Inc. (http://www.atenga.com/) is the nation’s leading pricing strategy authority providing services to commercial and industrial firms worldwide. The company’s mission is to improve clients’ profits by optimizing prices and improving price realization techniques. Atenga provides price training, targeted market research, and price optimization services to enable its clients to leverage their customers’ to discover, document, and leverage their customers’ perception of value in their marketplaces. Atenga is a privately-held company headquartered in Westlake Village, CA.

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