Here is a link to the a interesting article on Sonys' new E-Reader.
I'm not saying the price of this product is right or wrong - but I do have some insights:
- Early adopters are not price sensitive (especially in technology), so a high price for an innovative product is not always the wrong strategy.
- It will probably take Sony some time to refine the manufacturing process so a much lower price of this product now, together with a large influx of orders is really the same as shooting themselves in the foot.
- Sony, unfortunately lost virtually all its brand value that would be able to defend this higher price of the product
- Good marketing could generate a pent up demand for this product and I have not seen any of it.
ith happy reading regards.