Here is a link to the a interesting article on Sonys' new E-Reader. 

http://www.marketwatch.com/story/sonys-latest-stumble-an-overpriced-e-reader-2014-04-07?cb=logged0.39363416377454996

I'm not saying the price of this product is right or wrong - but I do have some insights:

- Early adopters are not price sensitive (especially in technology), so a high price for an innovative product is not always the wrong strategy.

- It will probably take Sony some time to refine the manufacturing process so a much lower price of this product now, together with a large influx of orders is really the same as shooting themselves in the foot.

- Sony, unfortunately lost virtually all its brand value that would be able to defend this higher price of the product

- Good marketing could generate a pent up demand for this product and I have not seen any of it. 

ith happy reading regards.

Per Sjofors

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AuthorPer Sjofors