A: Conclusive industry research says that while 80% of companies believe they are focused on their customers and customers' needs, in fact, customers say only 8% of companies deliver the value expected. Using highly targeted market research, we provide our clients with insights into their own market, insights that a company rarely can generate on their own.

A: Yes. We will guarantee a particular increase in profits under certain circumstances.

A: Nearly every company has what we call Hidden Profits. Hidden Profits exist when products or services are priced too low for some markets and too high for others. It is almost certain that there are revenues and profits your company could realize merely by improving your pricing practices.

Begin to develop a pricing mentality. Make your team aware that you intend your company to manage its prices. Get training in pricing. Atenga offers a half-day RoundTable that will educate and inform your team about the practices and processes of pricing. Set goals for pricing. Focus on pricing and require of your subordinates reports of price realization activities and results.

Start collecting data for your Pricing Fact File. Launch targeted market research to quantify your customers' and prospects' willingness-to-pay, and identify the drivers for purchase decisions and customers' comparative perceptions of value.

Call Atenga for a free initial consultation.

A: We work with companies of all sizes. Most of our clients have revenues of $20m or more, but we have produced higher profits for companies with substantially lower revenues. We have even supported pre-revenue clients with their market introduction and pricing challenges. Each engagement is different.

To provide some indication of our fees:

Opportunity Review: $7,000 - $12,000

Perception Audit: $35,000 - $50,000

Six Steps To Higher Profits: $65,000 - $80,000

The return on investment for a company is often only a few weeks.

A: If you sell your product or service to businesses, our refined interview technique, experience, and proprietary analysis models will be able pinpoint the perceived value of your product. We use well-established methods such as conjoint analysis, the Van Westerndorp Price Sensitivity Meter, focus groups, and web-panels together with proprietary analytical models to establish the perceived value of a product or service. The techniques are reliable.

A: Pricing is the easiest and quickest way to improve the performance of your business. If you're spending your time trying to boost sales (without optimizing your prices first), you may be working needlessly hard. If you're working on cost cutting, you're missing the easy wins.

A: We have tools and techniques to minimize the amount of time busy mangers need to spend on our project. Most of our clients have been pleasantly surprised at our ability to work independently and develop data, information, and insights from research rather than from their management teams.

A: Atenga will make a consultant available to conduct the Pocket Audit for you. There is a crisis brewing in the field of pricing. Companies are pressed to improve their business results, and they suddenly see that the opportunity in Price Optimization is too critical to ignore. We are in business to utilize price optimization techniques to drive a 25-60% profit improvement in our client companies.