About Atenga

We have served clients spanning industries as diverse as professional services - consumer packaged goods to computer software to medical devices – all of whom share a desire to make more intelligent, higher-ROI pricing decisions. Our mission is to help companies make data-driven pricing and profitability decisions at the most granular possible level.

Why Do We Exist

The methods of exchange today are largely the same as they were in medieval times -  most sellers guess what buyers  will buy, who will buy it and at what price they can sell it.  This guessing hurts both seller and buyer.  Atenga believes that the seller should match it price and its offering to the buyers willingness to buy and pay.  The fundamental activity of pricing strategy can be vastly improved and given Atenga's thought leadership in this area we are the right firm to lead this business revolution.

Our Core Values

• Keep the Client first and deliver the very highest quality possible
• Remain relentlessly practical
• Provide a good value for money
• Provide our clients with confidence and certainty
• Uncover every opportunity that we can to improve business results
• Always operate at the highest level of integrity
• Keep the passion that made us the fastest growing pricing authority