FMCG

Relode™, Sweden

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Challenge
Relode, which manufactures high-end shakers, contacted Atenga Insights while preparing for the launch of their innovative shaker, RelodeShaker. Their goal was to understand how to price their product in order to maximise volume and revenue.

Solution & Results
We measured the market’s willingness to pay based on multiple variables, including customer segment. The project showed that Relode would be able to charge a price higher than expected and that some market segments were in fact prepared to pay over double the price.

Knowing the market’s willingness to pay gave us a solid base to build our price strategy. I would recommend all companies to use Atenga Insights’ services.
Christoffer Olsson, Founder & CEO, Relode™

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