Learn How To Stop Leaving Money On The Table And Increase Your Prices With Confidence!

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Pricing Is Always A Dilemma

Set prices too high and lose customers, set prices too low and lose profitability

Atenga’s CEO, Per Sjofers, describes how to:
  • Evaluate what your prices should be for your business
  • Decide which prices to change and by how much
  • Effectively communicate the price change
  • Justify the price increase to your customers
  • Create contingency plans if customers rebel
  • Periodically change prices to maximize profits


What Our Clients Are Saying About Us

  • The Atenga project gave us a clear direction and it provided us with the hard data we needed to bundle our new products along the lines of customers' purchase preferences and willingness to pay
    — Alison Copus
    VP Marketing
    Trip Advisor Business Listings
  • Not only was Atenga able to provide specific recommendations on pricing, but also the most efficient way to differentiate ourselves in a commodity market to gain pricing power.
    — Peter Rank Schrøder
    Chief Executive Officer
  • The level of insight into our market Atenga produced was amazing, as was the level of detailed practical advice on messaging, marketing and pricing. I highly recommend Atenga.
    — Jesper Mangunsson
    CEO, Les Mills America
  • With a new product category launch imminent, Atenga provided solid advice on where to focus our marketing, even outside our normal core market, and how to price the entire family of products for maximum profitability.
    — Dave Smidebush
    VP of Direct Sales, Customer Service and Marketing
    ESCORT, Inc.

The bottom line is that pricing is difficult without a strategy

Sure, it's possible to find the "right price" for your products or services through "trial and error". However, this can take countless years of testing. And even with the trial and error approach, your pricing will most likely still end up being wrong. The reason is because by the time you think you have everything figured out, the market conditions will have most likely changed, making all your work a big waste of time and money.
Let me ask you:

Can your business really afford investing countless hours and money finding the "right price" the hard way?

Does your business have the luxury of loosing revenue while it tries to "figure out" all the complexities of an effective pricing strategy?

Do you really want to risk letting your competitors figure out a pricing strategy that allows them to dominate the market?

If the answer is "No" let us help you. Get our pricing roadmap below so that you can discover the steps to "pricing right" that Atenga has spent over 20 years testing and refining by clicking the button below.