About us

Filling the gap in the pricing industry.

Our unmatched approach to predictive pricing guarantees precise recommendations and unique insights in record times. We are rapidly transforming the pricing industry with hundreds of client cases worldwide proving our method works.

Our story

A game-changing approach to pricing

Pricing can boost profits far more than increasing sales or cutting costs. Our unmatched process helps you set the right price every time, in record times and at a fraction of traditional industry rates.

Although pricing is the key to higher profits, setting the right price for a product or a service is often underestimated or left to chance, which leads to missed opportunities. As a remedy, sophisticated tools for pricing analytics & research have been developed, focusing on cost analysis, historical data and competitor’s pricing. This means many businesses cannot afford the specialized advice and such insights have been reserved to large consultancy groups with costly projects lasting several months.

Atenga Insights’ founder Per Sjöfors was already an established pricing expert when he saw a gap in the industry. Combining world-class proprietary tools with deep market experience, he developed a ground-breaking method for predictive pricing which is fast, accurate and highly actionable.

Rather than solely looking a past sales data, the method is a game changer. Clients obtain the exact price that will generate higher sales and profit as well as where the dangerous price walls are located. They will know exactly which product features, market and messaging will drive the best sales.

Per Sjöfors teamed up with Swedish entrepreneur Robert Tinterov to expand the company. Their goal is to focus on precise predictive pricing and make it available to businesses of all sizes, at a fraction of previous industry rates and delivery times. Together, they have started a complete disruption of the traditional pricing industry.

In Europe, where the company launched in the Spring of 2017, positive word of mouth has catapulted Atenga Insights’ client roster to several hundred companies including one of the largest phone corporations in Sweden. In the US, Atenga Insights is on a mission to bring that seachange to small and medium sized businesses and lead them to success.

Customers respond when the price is right! Rather than relying on gut feeling, we provide you with the hard data you need to price confidently when:

  • You are preparing to launch a new product/service;
  • You are entering a new market;
  • You need to benchmark a product/service in the market;
  • You are preparing a communication campaign;
  • One of your products/service is not performing as it should.
Contact us

We are ready to help and look forward to hearing from you.