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Internal baseline: evaluation of your products, their attributes and how your staff perceives your company and its position in the marketplace. |
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External baseline: evaluation of your competition and, assessment of the benefits and drawbacks of competing products. |
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Customized Perception Benchmark questionnaire. |
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Database of email addresses from your customer and prospect lists. |
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Customized, and anonymously presented, the Perception Benchmark survey of your marketplace. A response rate of around 10% Is typical. |
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Analysis of responses. Our report presents and analyzes the perceptions of the various segments of your marketplace. Findings and recommendations are presented to your senior management. |
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| The Perception Benchmark™ provides senior management with a independent and painless tool to assess how a company performs against the competition in its market. It enables managers to optimize the marketing and sales process to better meet the expectations of its customers, leading to improved business results. |
