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Info@atenga.com or 888-280-8251
to learn more and get our white paper
on value optimized pricing. |
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Best practice pricing strategy requires that companies know the value perceptions of their customers, know the economic value of what they are selling, and know what buyers are willing to pay. They must know the drivers that support the decision to buy. The Value Optimized Price Strategy™ is developed from hard, statistically significant data from the marketplace and from your company. Being data driven, it replaces commonplace and simplistic strategies based on guesses and gut feel as a data base for your pricing strategy.
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Value Optimized Price Strategy™ provides the following benefits:
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Companies who adopt a Value Optimized Price Strategy™ typically see a 10% - 20% increase in revenues and can enjoy a return on investment in only a few weeks. Adopting a Value Optimized Price Strategy is the most efficient, the quickest and the most painless business strategy for improved profitably and growth. |
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Optimum price levels are typically different for different customer segments – based on how these segments perceive the value of your product or service. The Value Optimized Price Strategy accounts for those differences, making sure your company can best leverage these different value perceptions into higher revenues, market share and profits. |
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Knowing from hard market data what bundling or unbundling strategies are the most efficient in providing different market segments with products or services at different price points that meet their needs and that minimize cannibalization between segments increases both revenues and profits. |
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The Perception Audit™ combines the internal and external data to document how your company is perceived in the marketplace. Scientifically designed to provide hard, quantifiable, actionable data that will serve as a sound basis for marketing, sales processes, and price realization strategies. The Perception Audit also tells you how well the entire enterprise is coordinated. It tells you whether its sales, marketing and product development teams are all focusing on the same issues in the same way. |
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The Value Optimized Price Strategy uses hard data to drive pricing tactics like strategic discounting and price images to drive customers to the most profitable products or services. |
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The Value Optimized Price Strategy also provides the information base managers use to optimize their marketing and sales process, leading to even further improved business results, growth and long term corporate success. |
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