We set the Right Price for your product or service. Our Pricing Research Project replaces guesses, gut-feel, assumptions, and anecdotes with process and science, giving you full confidence that your price is right, that you are not leaving money on the table, and that you price right for the market segment that is most willing to buy your product or service.

We provide detailed, true, and qualified insight into your customers' decision behavior, perceptions, drivers, and willingness to pay, leading to actionable practical recommendations on price, positioning, marketing, and sales. 

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We are experienced business people who bring experience from more than 70 industries and 400 projects to your company.

We use in-depth, practical, pricing research, deep analysis and competitive intelligence to help our clients price their goods and services correctly and make better business decisions.  

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The better you know your customers. The more competitive intelligence you have, the better you can serve them, and the higher your sales will be. Simple. Really.

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What Our Clients Are Saying About Us

  • The Atenga project gave us a clear direction and it provided us with the hard data we needed to bundle our new products along the lines of customers' purchase preferences and willingness to pay
    — Alison Copus
    VP Marketing
    Trip Advisor Business Listings
  • Not only was Atenga able to provide specific recommendations on pricing, but also the most efficient way to differentiate ourselves in a commodity market to gain pricing power.
    — Peter Rank Schrøder
    Chief Executive Officer
  • The level of insight into our market Atenga produced was amazing, as was the level of detailed practical advice on messaging, marketing and pricing. I highly recommend Atenga.
    — Jesper Mangunsson
    CEO, Les Mills America
  • With a new product category launch imminent, Atenga provided solid advice on where to focus our marketing, even outside our normal core market, and how to price the entire family of products for maximum profitability.
    — Dave Smidebush
    VP of Direct Sales, Customer Service and Marketing
    ESCORT, Inc.